Results

Judged on revenue.
Not on looks.

Every Edcana project has a commercial job to do. Here's the work we've launched — and exactly how we measure whether it's doing that job.

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Example dashboard Live

Cost per lead

£18

Page conversion

11.2%

Return on spend

6.4×

Clicks
Enquiries
Qualified
Customers
Results

Real businesses.
Real builds.

Live websites and systems we have designed, built and launched. Every project is built to do a commercial job — and measured on it.
tradestockroom.co.uk
Trade Stockroom website

E-commerce · Electrical wholesale

Trade Stockroom

  • Website
  • Automation
  • Business systems
The challenge
Selling clearance and new-old electrical stock meant hours of manual listing for every new delivery.
What we delivered
A custom online store backed by a live stock database, with an automated intake workflow that turns a simple form into a published product listing.
fortressheating.co.uk
Fortress Plumbing & Heating website

Trades · Norfolk

Fortress Plumbing & Heating

  • Website
The challenge
A growing plumbing and heating firm wanted to look like the premium operator it is — and win better jobs.
What we delivered
A high-end, motion-rich website built to turn visitors into quote requests.
carpetsplus.co.uk
Carpets Plus website

Flooring · Norwich

Carpets Plus

  • Website
The challenge
An established Norwich flooring business needed a modern site that matched its local reputation.
What we delivered
A fast, mobile-first website that showcases the range and drives showroom visits and enquiries.

Your growth could be next.

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How we measure success

Every pound, traced to revenue.

We optimise the whole customer acquisition journey — not just the ads. If something isn't pulling its weight, you'll see it, and so will we.
  1. 01Ad spend
  2. 02Enquiries
  3. 03Qualified leads
  4. 04Customers
  5. 05Revenue
  6. 06ROI
Advertising performanceCost per leadLanding page conversion rateLead qualityCost per customerRevenue generatedReturn on investment

As client campaigns mature we publish genuine performance data here — real numbers, with permission, never estimates dressed up as results.

Taking on new projects

Ready to grow
faster?

Tell us where your business is and where you want it to be. We'll come back within 24 hours with a clear plan, a launch date and how we'll measure success.
joe@edcana.co.uk

Norwich, Norfolk · Serving ambitious businesses across the UK

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