Performance growth agency · UK

We build growth.
Not just websites.

Edcana builds complete customer acquisition systems — advertising, landing pages, automation and tracking — launched in 14 days and optimised to make you more money.

See the Growth Engine
Just need a website?→
  • Launched in 14 days
  • Optimised over 90
  • Backed by our Speed Guarantee
More enquiriesFaster responsesHigher conversionLower cost per customerAutomated follow-upInstant quotesRevenue you can measureLaunched in 14 daysMore enquiriesFaster responsesHigher conversionLower cost per customerAutomated follow-upInstant quotesRevenue you can measureLaunched in 14 days

Most agencies stop at the click. The advert lands on a slow, generic website. The enquiry sits in an inbox. Nobody follows up. We build everything that happens afterwards too — so more clicks become customers, and you can see exactly what it made you.

Our flagship · The Edcana Growth Engine

Four parts.
One revenue machine.

Advertising, landing pages, automation and tracking — built by one team to work as one system. Every part makes the others perform better.
Sponsoredyourbusiness.co.uk

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Enquiries / week▲ climbingExample

01Attract

Put you in front of buyers.

Google, Meta and other platforms — campaigns built around the customers worth winning, run by experienced specialists.

  • Google Ads
  • Meta Ads
  • Audience & keyword strategy

Boiler replacement · Norwich

Your new boiler, fitted this week.

★ 4.9 ratedGas SafeFinance
Postcode
Property type
Phone number
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Variant B conversion

▲ winning

Example

02Convert

Turn clicks into enquiries.

Dedicated landing pages for each campaign, audience and service — tested and refined, never a generic homepage.

  • Campaign landing pages
  • Headline & CTA testing
  • Mobile-first journeys
EnquiryEngineSMSCRMQuote

03Automate

Respond before your competitors do.

Every enquiry gets an instant reply, lands in your CRM, can receive an estimate, and is followed up automatically.

  • Instant SMS & email
  • Automated quotes
  • CRM & follow-ups
Example dashboard Live

Cost per lead

£18

Page conversion

11.2%

Return on spend

6.4×

Clicks
Enquiries
Qualified
Customers

04Measure

Know exactly what’s working.

We track the whole journey — cost per lead, conversion, lead quality, cost per customer and revenue — then improve it.

  • Cost per lead & customer
  • Conversion tracking
  • Revenue & ROI reporting

Most agencies focus on getting the click. We focus on everything that happens afterwards, too.

Explore the Growth Engine
Watch the Growth Engine work

One click.
One customer.

This is what happens after someone clicks your advert. No inbox to check, no-one forgetting to call back — and every pound traced from ad to invoice.
01Attract
02Convert
03Automate
04Measure
Live activity · Example

    Time to reply

    —

    Admin by you

    —

    Revenue tracked

    £0

    new boiler norwich

    Sponsored · northgateheating.co.uk

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    Gas Safe · Finance available · 4.9★ from 200+ reviews

    Illustrative example. Business, customer and figures are fictional.

    Speed is a premium feature

    Momentum
    makes money.

    Every week you spend waiting for a website, a campaign or a system to launch is another week of customers going somewhere else. So we don't make you wait.
    Speed isn't an added extra. It's our standard.
    From sign-off to live Guaranteed

    Dedicated landing page

    3 working days

    Advertising campaign

    7 working days

    Premium website

    7–14 days

    Complete Growth Engine

    14 days

    Target timelines from sign-off, confirmed in writing in your proposal. Larger custom projects get an agreed deadline.

    Our promise

    The Edcana Speed Guarantee

    If we miss an agreed delivery deadline for reasons within our control, you don’t pay the delivery fee. Simple.

    Deadlines are agreed in writing before work begins. Full terms are set out in your proposal.

    Claim your launch date →
    01

    Speed

    Every week you wait for a launch is a week of customers you don’t win. We deliver in days, not months — and guarantee it.

    02

    Performance

    Everything we build has a commercial job to do. We judge it by enquiries, customers and revenue — not traffic or looks.

    03

    Accountability

    One team owns the whole journey, from the advert to the sale. No finger-pointing between suppliers.

    The 14 + 90 programme

    Launched in 14 days.
    Optimised over 90.

    Your complete customer acquisition system, built and live in two weeks — then measured, tested and improved for three months until it's a predictable, repeatable source of customers.

    1. Days 1–14

      Build & launch

      Campaigns, landing pages, automation, CRM and tracking — built and live.

      Guaranteed

    2. Month 1 after launch

      Measure

      Real data on cost per lead, conversion and lead quality. Fix the leaks.

    3. Month 2

      Test & improve

      New headlines, offers, audiences and pages tested against each other.

    4. Month 3

      Scale what works

      Budget moves to the winners. A repeatable, measurable acquisition system.

    Everything included

    Launched in 14 days

    • Advertising strategy & campaign build (Google, Meta)
    • Dedicated, conversion-optimised landing pages
    • Custom enquiry forms & lead qualification
    • Instant SMS & email responses
    • CRM setup with your sales pipeline
    • Automated quotes or estimates, where they fit
    • Full conversion & revenue tracking

    Optimised for 90 days

    • Ongoing campaign management & optimisation
    • Landing page and offer A/B testing
    • Automated follow-up sequences refined
    • Live performance dashboard
    • Monthly growth review in plain English

    What you no longer have to do

    • Briefing three different suppliers
    • Writing ad copy or page content
    • Chasing leads that went cold
    • Working out which marketing actually paid

    The Edcana Growth Engine

    An investment, not an expense.

    You're not buying a website, some ads and a few automations. You're buying a system designed to return more than it costs — and the reporting to prove whether it does.

    Live in14 days
    Optimised for90 days
    DeadlineGuaranteed
    Measured byRevenue

    If we miss an agreed delivery deadline for reasons within our control, you don’t pay the delivery fee. Simple.

    Book a growth call

    We take on a limited number of Growth Engine builds each month.

    Why one system beats three suppliers.

    Three separate suppliers

    • A web designer, an ads agency and an automation freelancer
    • Three contracts, three timelines, three sets of reports
    • Ads send traffic to pages nobody optimised for them
    • Nobody owns the number that matters: revenue

    One Edcana Growth Engine

    • One team builds the ads, pages, automation and tracking
    • One launch date — guaranteed
    • Every page built for the campaign sending it traffic
    • One shared goal: more customers, measurably
    Return on investment

    Clicks are vanity.
    Customers pay the bills.

    We don't report on how many people saw your ad. We track the whole chain — spend, enquiries, customers, revenue — so you know exactly what every pound returned. Try it with your own numbers.

    Growth calculator

    Illustrative

    Every month

    Ad spend
    £1,500
    Enquiries
    50
    Customers
    10
    Revenue
    £25,000

    Profit after ad spend

    £7,250

    Gross profit per £1 of ads

    £5.83

    Customers to break even

    2

    At your numbers, just 2 customers a month covers your ad spend. Everything after that is profit.

    An illustration using the numbers you enter — not a forecast or guarantee. Excludes management fees. Your proposal includes projections based on your real data.

    Services

    Start where you are.

    Want the complete system? That's the Growth Engine. Need one piece done brilliantly and fast? Every service is available on its own — and plugs into the engine whenever you're ready.
    Recommended

    I want more customers

    The Growth Engine

    Ads, landing pages, automation and tracking as one complete system. Live in 14 days, optimised over 90.

    • Attract
    • Convert
    • Automate
    • Measure

    I need a specific service

    Website DesignPremium sites, live in days
    Performance AdvertisingGoogle, Meta & beyond
    Landing PagesCampaign pages that convert
    Automation & SystemsInstant replies, quotes, CRM
    Results

    Real businesses.
    Real builds.

    Live websites and systems we have designed, built and launched. Every project is built to do a commercial job — and measured on it.
    tradestockroom.co.uk
    Trade Stockroom website

    E-commerce · Electrical wholesale

    Trade Stockroom

    • Website
    • Automation
    • Business systems
    The challenge
    Selling clearance and new-old electrical stock meant hours of manual listing for every new delivery.
    What we delivered
    A custom online store backed by a live stock database, with an automated intake workflow that turns a simple form into a published product listing.
    fortressheating.co.uk
    Fortress Plumbing & Heating website

    Trades · Norfolk

    Fortress Plumbing & Heating

    • Website
    The challenge
    A growing plumbing and heating firm wanted to look like the premium operator it is — and win better jobs.
    What we delivered
    A high-end, motion-rich website built to turn visitors into quote requests.
    carpetsplus.co.uk
    Carpets Plus website

    Flooring · Norwich

    Carpets Plus

    • Website
    The challenge
    An established Norwich flooring business needed a modern site that matched its local reputation.
    What we delivered
    A fast, mobile-first website that showcases the range and drives showroom visits and enquiries.

    Your growth could be next.

    Start a conversation
    Who we work with

    For businesses serious about growing.

    If you have a strong offer and want more of the right customers, faster — we should talk.
    Specialists

    Trades & home services

    Plumbing, heating, electrical, roofing, building, landscaping. High-value jobs where the fastest reply wins.

    See how it works for trades

    Professional services

    Accountants, consultants, clinics and agencies who need a steady flow of qualified enquiries.

    Ambitious SMEs

    Any business with a clear offer and the appetite to grow faster than the market around it.

    FAQ

    Straight answers.

    Something else on your mind? Ask us directly.

    A complete customer acquisition system: advertising that attracts the right people, landing pages built to convert them, automation that responds and follows up instantly, and tracking that shows what it all made you. We build and launch it in 14 days, then optimise it over 90.

    Taking on new projects

    Ready to grow
    faster?

    Tell us where your business is and where you want it to be. We'll come back within 24 hours with a clear plan, a launch date and how we'll measure success.
    joe@edcana.co.uk

    Norwich, Norfolk · Serving ambitious businesses across the UK

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