The Edcana Growth Engine

Your entire customer
acquisition system.

Advertising that attracts the right people, landing pages that convert them, automation that responds instantly and tracking that proves what it made you. Built in 14 days. Optimised over 90.

14 days

to launch · guaranteed

EnquiryEngineSMSCRMQuote
Our flagship · The Edcana Growth Engine

Four parts.
One revenue machine.

Advertising, landing pages, automation and tracking — built by one team to work as one system. Every part makes the others perform better.
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Enquiries / week▲ climbingExample

01Attract

Put you in front of buyers.

Google, Meta and other platforms — campaigns built around the customers worth winning, run by experienced specialists.

  • Google Ads
  • Meta Ads
  • Audience & keyword strategy

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Postcode
Property type
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Variant B conversion

▲ winning

Example

02Convert

Turn clicks into enquiries.

Dedicated landing pages for each campaign, audience and service — tested and refined, never a generic homepage.

  • Campaign landing pages
  • Headline & CTA testing
  • Mobile-first journeys
EnquiryEngineSMSCRMQuote

03Automate

Respond before your competitors do.

Every enquiry gets an instant reply, lands in your CRM, can receive an estimate, and is followed up automatically.

  • Instant SMS & email
  • Automated quotes
  • CRM & follow-ups
Example dashboard Live

Cost per lead

£18

Page conversion

11.2%

Return on spend

6.4×

Clicks
Enquiries
Qualified
Customers

04Measure

Know exactly what’s working.

We track the whole journey — cost per lead, conversion, lead quality, cost per customer and revenue — then improve it.

  • Cost per lead & customer
  • Conversion tracking
  • Revenue & ROI reporting
Watch the Growth Engine work

One click.
One customer.

This is what happens after someone clicks your advert. No inbox to check, no-one forgetting to call back — and every pound traced from ad to invoice.
01Attract
02Convert
03Automate
04Measure
Live activity · Example

    Time to reply

    —

    Admin by you

    —

    Revenue tracked

    £0

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    Illustrative example. Business, customer and figures are fictional.

    The 14 + 90 programme

    Launched in 14 days.
    Optimised over 90.

    Your complete customer acquisition system, built and live in two weeks — then measured, tested and improved for three months until it's a predictable, repeatable source of customers.
    1. Days 1–14

      Build & launch

      Campaigns, landing pages, automation, CRM and tracking — built and live.

      Guaranteed
    2. Month 1 after launch

      Measure

      Real data on cost per lead, conversion and lead quality. Fix the leaks.

    3. Month 2

      Test & improve

      New headlines, offers, audiences and pages tested against each other.

    4. Month 3

      Scale what works

      Budget moves to the winners. A repeatable, measurable acquisition system.

    Everything included

    Launched in 14 days

    • Advertising strategy & campaign build (Google, Meta)
    • Dedicated, conversion-optimised landing pages
    • Custom enquiry forms & lead qualification
    • Instant SMS & email responses
    • CRM setup with your sales pipeline
    • Automated quotes or estimates, where they fit
    • Full conversion & revenue tracking

    Optimised for 90 days

    • Ongoing campaign management & optimisation
    • Landing page and offer A/B testing
    • Automated follow-up sequences refined
    • Live performance dashboard
    • Monthly growth review in plain English

    What you no longer have to do

    • Briefing three different suppliers
    • Writing ad copy or page content
    • Chasing leads that went cold
    • Working out which marketing actually paid

    The Edcana Growth Engine

    An investment, not an expense.

    You're not buying a website, some ads and a few automations. You're buying a system designed to return more than it costs — and the reporting to prove whether it does.

    Live in14 days
    Optimised for90 days
    DeadlineGuaranteed
    Measured byRevenue

    If we miss an agreed delivery deadline for reasons within our control, you don’t pay the delivery fee. Simple.

    We take on a limited number of Growth Engine builds each month.

    Why one system beats three suppliers.

    Three separate suppliers

    • A web designer, an ads agency and an automation freelancer
    • Three contracts, three timelines, three sets of reports
    • Ads send traffic to pages nobody optimised for them
    • Nobody owns the number that matters: revenue

    One Edcana Growth Engine

    • One team builds the ads, pages, automation and tracking
    • One launch date — guaranteed
    • Every page built for the campaign sending it traffic
    • One shared goal: more customers, measurably
    Speed is a premium feature

    Momentum
    makes money.

    Every week you spend waiting for a website, a campaign or a system to launch is another week of customers going somewhere else. So we don't make you wait.
    Speed isn't an added extra. It's our standard.
    From sign-off to live Guaranteed

    Dedicated landing page

    3 working days

    Advertising campaign

    7 working days

    Premium website

    7–14 days

    Complete Growth Engine

    14 days

    Target timelines from sign-off, confirmed in writing in your proposal. Larger custom projects get an agreed deadline.

    Our promise

    The Edcana Speed Guarantee

    If we miss an agreed delivery deadline for reasons within our control, you don’t pay the delivery fee. Simple.

    Deadlines are agreed in writing before work begins. Full terms are set out in your proposal.

    Claim your launch date →
    How we measure success

    Every pound, traced to revenue.

    We optimise the whole customer acquisition journey — not just the ads. If something isn't pulling its weight, you'll see it, and so will we.
    1. 01Ad spend
    2. 02Enquiries
    3. 03Qualified leads
    4. 04Customers
    5. 05Revenue
    6. 06ROI
    Advertising performanceCost per leadLanding page conversion rateLead qualityCost per customerRevenue generatedReturn on investment

    As client campaigns mature we publish genuine performance data here — real numbers, with permission, never estimates dressed up as results.

    Return on investment

    Clicks are vanity.
    Customers pay the bills.

    We don't report on how many people saw your ad. We track the whole chain — spend, enquiries, customers, revenue — so you know exactly what every pound returned. Try it with your own numbers.

    Growth calculator

    Illustrative

    Every month

    Ad spend
    £1,500
    Enquiries
    50
    Customers
    10
    Revenue
    £25,000

    Profit after ad spend

    £7,250

    Gross profit per £1 of ads

    £5.83

    Customers to break even

    2

    At your numbers, just 2 customers a month covers your ad spend. Everything after that is profit.

    An illustration using the numbers you enter — not a forecast or guarantee. Excludes management fees. Your proposal includes projections based on your real data.

    FAQ

    Straight answers.

    Something else on your mind? Ask us directly.

    A complete customer acquisition system: advertising that attracts the right people, landing pages built to convert them, automation that responds and follows up instantly, and tracking that shows what it all made you. We build and launch it in 14 days, then optimise it over 90.

    Taking on new projects

    Ready to grow
    faster?

    Tell us where your business is and where you want it to be. We'll come back within 24 hours with a clear plan, a launch date and how we'll measure success.
    joe@edcana.co.uk

    Norwich, Norfolk · Serving ambitious businesses across the UK

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