Trades & home services

More jobs.
Less chasing.

For plumbers, electricians, roofers, builders and landscapers who want a steady flow of high-value jobs — with every enquiry answered, quoted and followed up automatically, even while you're on the tools.

Get more jobs
See how it works→

1 sec

to reply to every enquiry

Boiler replacement · Norwich

Your new boiler, fitted this week.

★ 4.9 ratedGas SafeFinance
Postcode
Property type
Phone number
Get my instant estimate →

Variant B conversion

▲ winning

Example
  • Plumbing & heating
  • Electricians
  • Roofers
  • Builders
  • Landscapers
  • Home improvement

The fastest reply usually wins the job.

01

You’re on the tools when leads come in

By the time you call back, they’ve booked someone else. Automation replies in seconds for you.

02

Quoting eats your evenings

Automated estimates for common jobs mean customers get a price while they’re still keen.

03

Word of mouth is lumpy

Ads and landing pages create a steady, predictable flow of the jobs you actually want.

04

You don’t know which marketing works

Every enquiry is tracked back to its source, so you spend money where it returns.

Watch the Growth Engine work

One click.
One customer.

This is what happens after someone clicks your advert. No inbox to check, no-one forgetting to call back — and every pound traced from ad to invoice.
01Attract
02Convert
03Automate
04Measure
Live activity · Example

    Time to reply

    —

    Admin by you

    —

    Revenue tracked

    £0

    new boiler norwich

    Sponsored · northgateheating.co.uk

    New Boiler Fitted This Week — Instant Online Quote

    Gas Safe · Finance available · 4.9★ from 200+ reviews

    Illustrative example. Business, customer and figures are fictional.

    The 14 + 90 programme

    Launched in 14 days.
    Optimised over 90.

    Your complete customer acquisition system, built and live in two weeks — then measured, tested and improved for three months until it's a predictable, repeatable source of customers.

    1. Days 1–14

      Build & launch

      Campaigns, landing pages, automation, CRM and tracking — built and live.

      Guaranteed

    2. Month 1 after launch

      Measure

      Real data on cost per lead, conversion and lead quality. Fix the leaks.

    3. Month 2

      Test & improve

      New headlines, offers, audiences and pages tested against each other.

    4. Month 3

      Scale what works

      Budget moves to the winners. A repeatable, measurable acquisition system.

    Everything included

    Launched in 14 days

    • Advertising strategy & campaign build (Google, Meta)
    • Dedicated, conversion-optimised landing pages
    • Custom enquiry forms & lead qualification
    • Instant SMS & email responses
    • CRM setup with your sales pipeline
    • Automated quotes or estimates, where they fit
    • Full conversion & revenue tracking

    Optimised for 90 days

    • Ongoing campaign management & optimisation
    • Landing page and offer A/B testing
    • Automated follow-up sequences refined
    • Live performance dashboard
    • Monthly growth review in plain English

    What you no longer have to do

    • Briefing three different suppliers
    • Writing ad copy or page content
    • Chasing leads that went cold
    • Working out which marketing actually paid

    The Edcana Growth Engine

    An investment, not an expense.

    You're not buying a website, some ads and a few automations. You're buying a system designed to return more than it costs — and the reporting to prove whether it does.

    Live in14 days
    Optimised for90 days
    DeadlineGuaranteed
    Measured byRevenue

    If we miss an agreed delivery deadline for reasons within our control, you don’t pay the delivery fee. Simple.

    Book a growth call

    We take on a limited number of Growth Engine builds each month.

    Return on investment

    Clicks are vanity.
    Customers pay the bills.

    We don't report on how many people saw your ad. We track the whole chain — spend, enquiries, customers, revenue — so you know exactly what every pound returned. Try it with your own numbers.

    Growth calculator

    Illustrative

    Every month

    Ad spend
    £1,500
    Enquiries
    50
    Customers
    10
    Revenue
    £25,000

    Profit after ad spend

    £7,250

    Gross profit per £1 of ads

    £5.83

    Customers to break even

    2

    At your numbers, just 2 customers a month covers your ad spend. Everything after that is profit.

    An illustration using the numbers you enter — not a forecast or guarantee. Excludes management fees. Your proposal includes projections based on your real data.

    Results

    Real businesses.
    Real builds.

    Live websites and systems we have designed, built and launched. Every project is built to do a commercial job — and measured on it.
    tradestockroom.co.uk
    Trade Stockroom website

    E-commerce · Electrical wholesale

    Trade Stockroom

    • Website
    • Automation
    • Business systems
    The challenge
    Selling clearance and new-old electrical stock meant hours of manual listing for every new delivery.
    What we delivered
    A custom online store backed by a live stock database, with an automated intake workflow that turns a simple form into a published product listing.
    fortressheating.co.uk
    Fortress Plumbing & Heating website

    Trades · Norfolk

    Fortress Plumbing & Heating

    • Website
    The challenge
    A growing plumbing and heating firm wanted to look like the premium operator it is — and win better jobs.
    What we delivered
    A high-end, motion-rich website built to turn visitors into quote requests.
    carpetsplus.co.uk
    Carpets Plus website

    Flooring · Norwich

    Carpets Plus

    • Website
    The challenge
    An established Norwich flooring business needed a modern site that matched its local reputation.
    What we delivered
    A fast, mobile-first website that showcases the range and drives showroom visits and enquiries.

    Your growth could be next.

    Start a conversation
    Taking on new projects

    Ready to grow
    faster?

    Tell us where your business is and where you want it to be. We'll come back within 24 hours with a clear plan, a launch date and how we'll measure success.
    joe@edcana.co.uk

    Norwich, Norfolk · Serving ambitious businesses across the UK

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